COMMUNICATIONS TRAINING

I offer communications workshops to UN agencies and other organizations.
I tailor the workshops to your needs—your people, your schedule, and your budget.
All workshops are interactive, and incorporate writing samples from your organization.
All workshops include follow-up coaching by email or phone.
I also offer webinars on these topics, as well as coaching in person or by Skype or phone.

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CLEAR WRITING

Banish jargon from your writing, and communicate in ways that your readers will quickly grasp! This interactive workshop covers how to be purposeful, clear, concise, and organized in all your writing. We’ll also talk about why we use jargon, why expertise can be a problem, and how to use metaphor. Participants will leave with a set of practices they can start to use right away.

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STORYTELLING

For NGOs, the primary purpose of stories should be to connect, not to inform. But NGOs often produce stories that read like reports with a human face pasted on as an afterthought. In this workshop, we’ll cover how to keep your audience’s attention, write about ‘boring’ topics, and connect personal stories to social problems. We’ll also discuss how to interview people to get good stories.

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PROPOSAL-WRITING

Competition for grants is tough. In this workshop, I draw on my long experience working with foundations and nonprofits to show you how to research funding opportunities, devise great projects, write winning proposals, measure impact, and nurture relationships with funders. This workshop can be tailored to UN agencies, and, at your request, will cover problem trees and theories of change.

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SPEECH-WRITING

Most speeches are forgettable. In this workshop, you’ll learn how to write more memorable speeches by using theme, structure, rhetoric and stories. Along the way, you’ll also learn tips on how to simplify your statistics, use plain speech, and start and finish strong. This session also covers what information you’ll need to get in order to write speeches for other people.

Op-eds

When crafting an opinion piece, many writers put in too much information and not enough opinion. We’ll look at examples of great and not-so-great op-eds, and explore what’s special about your perspective, how to connect your opinion to current events, and why the reader should care. Participants will outline their own op-eds and receive follow-up support to finish them.

PUBLIC SPEAKING

You’re an expert in your issue area, but sometimes you don’t know how to talk about it in public. In this workshop, we’ll do exercises to help you improve your speeches and media interviews. We’ll practice using your voice, facial expressions, and body language, and cover how to understand audiences and journalists. This workshop can be paired with the one on speech-writing.

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COMMUNICATIONS STRATEGY

Don’t make the mistake of putting the cart before the horse. In this workshop, we’ll walk through a communications strategy for your program—starting with your goals, and only then proceeding to your target audiences, how to reach them, and what messages to send. You’ll leave the workshop with a practical outline of a communications strategy and will get follow-up support to carry it out.

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Arts & Culture Strategies

How many song lyrics can you remember? Probably a lot more than the number of policy briefs you can recite. Music makes an impression. It’s not just music but all art forms—dance, painting, theater, and more—that move us. In this workshop, we’ll look at how to use the arts & culture to create change, and we’ll devise a project you can create. You’ll get follow-up support in the months after the workshop.

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OTHER TRAINING OPTIONS

Do you have other training needs? I also offer sessions on such topics as punchy PowerPoints and effective use of social media. Or if you have a communications need that’s not addressed here, drop me a line and let’s talk.